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In today’s fast-paced digital world, financial planning and blogging about finance have become essential tools for educating individuals and helping them make smarter money decisions. Whether you’re a certified financial planner, a finance enthusiast, or a blogger aiming to grow your audience, selecting the right topics is a critical step toward success. The right topics not only establish your authority but also drive traffic, engagement, and trust among your readers. For inspiration, Ed Rempel reviews provide valuable insights into the types of content that resonate with readers, offering a unique perspective on financial planning strategies and tips.
So how do you choose financial planning and blogging topics that resonate with readers and deliver real value? This article breaks down practical strategies and insights to help you build relevant and engaging content in the world of finance.
1. Understand Your Audience
The first step in choosing the right topic is to understand your target audience. Are they beginners looking to build a budget, or are they seasoned investors exploring advanced wealth strategies? Knowing your audience’s financial literacy level, goals, and challenges allows you to create content that speaks directly to their needs.
Tip: Use analytics tools, reader surveys, or social media polls to find out what your audience is most interested in. Common categories include debt management, retirement planning, tax strategies, and investing.
2. Focus on Timely and Evergreen Topics
A good content strategy balances timely topics (e.g., tax season tips, economic forecasts, interest rate updates) with evergreen content that remains relevant over time (e.g., how to build an emergency fund, steps to financial independence).
Timely topics can capture spikes in traffic, while evergreen articles offer consistent long-term value. Blogging regularly on both ensures you stay current while building a library of foundational advice.
3. Draw Inspiration from Financial Experts
If you’re struggling to come up with content ideas, studying successful financial bloggers and planners can be helpful. For example, Ed Rempel reviews often highlight real-world strategies and practical planning tips that reflect what people are truly searching for. His blog “Unconventional Wisdom” showcases how exploring non-traditional angles and challenging mainstream advice can capture audience interest.
Look for trends in their writing style, topic selection, and the types of financial questions they tackle. Learn from their tone—whether educational, conversational, or analytical—and adapt it to your own voice.
4. Use Real-Life Scenarios and Case Studies
Readers love stories they can relate to. Writing about hypothetical or real-life financial scenarios makes complex topics easier to understand. For instance, a post titled “How a Young Couple Paid Off $50K in Debt in 2 Years” is more engaging than a generic piece on debt reduction strategies.
Case studies not only make your blog more relatable but also boost your credibility, especially if you’re a financial advisor showcasing client success stories (with appropriate permissions, of course).
5. Address Common Financial Pain Points
People often search for financial guidance when they’re facing a problem. Use tools like Google Trends, Reddit, Quora, or financial forums to discover questions people frequently ask.
Some high-interest financial planning topics include:
Budgeting tips for beginners
Retirement planning in your 30s, 40s, or 50s
The pros and cons of renting vs. buying
How to start investing with little money
Credit score myths and how to boost your score
Financial planning for freelancers or gig workers
6. Consider SEO and Keyword Research
If your goal is to drive organic traffic, keyword research is a must. Tools like Google Keyword Planner, SEMrush, or Ubersuggest help identify what people are searching for. Phrases like “how to create a financial plan,” “best investment strategies 2025,” or “retirement planning tips” often have good search volume.
Incorporating these keywords naturally into your titles, subheadings, and content boosts your visibility and helps new readers discover your blog.
